While you might be tempted to design your own logo or make your own business cards, doing so can result in unnecessary stress and wasted time and money. Having an expert handle the graphic design aspect of your business can help you get the results you want in less time and with fewer headaches. Here are 5 reasons why you should hire a professional graphic designer for your business.
Build Brand Image
Poorly designed logos and websites can cost your business both dollars and credibility. One Princeton University study, for example, found that consumers are more likely to return defective merchandise from companies with poorly designed websites. By contrast, attractive company materials can positively impact everything from sales to employee retention. A good logo design is crucial in helping consumers identify your brand and differentiate it from competitors'.
Strengthen Customer Relationships
When you’re working on your own, it can be difficult to focus on more than one project at once. Designing your own logo, brochure, and website means spending time away from other projects that may prove to be more profitable for your business. Hiring a freelance or in-house graphic designer gives you access to someone else’s expertise and—more importantly—their time.
Save Time
A properly designed logo for your business can be very time-consuming. Since you’re spending money on a logo, try to hire someone who knows what they’re doing. They can design an aesthetically pleasing, cohesive identity and brand for your company that puts you ahead of your competitors and makes it easier to market yourself.
Increase Revenue
The goal of any business owner is to increase revenue. A professional graphic designer can help you accomplish that in many ways, including creating infographics that you can share on social media. Infographics get more than 100 percent more engagement than regular text-based posts, according to research from HubSpot. And, they’re easy for people to share because people want to show off their knowledge—and it makes them look smart—so they are often picked up by blogs and shared on social media channels.
Improve Productivity
If you’re like most business owners, there are only so many hours in a day. On top of everything else you have to do, if you’re working on your own graphics it can quickly become difficult to fit anything else into your schedule. Hiring out for your graphics frees up your time for more important tasks that will benefit both your company and career. And when it comes to getting work done, one task is always better than two—even if they’re related! Work-life balance is important for employee productivity, and getting some help from professionals saves on hours in other areas as well as relieving stress and anxiety.